 |
Welcome to Route 1812 ~ Pathways to Peace ~ Western
Corridor War of 1812-1814 website at www.westerncorridor1812.com
|
Pathways to Peace ~ Western Corridor War of 1812-1814
Adrienne Horne, M.A., Regional Project Manager, Western Corridor War of
1812 Bicentennial Alliance
Route 1812 ~ Keeping Sponsors “Happy”! … Funding …
With the economic challenges today, it would seem it critical to
obtain/maintain Sponsor funding and Other Sources of funding. I
asked Adrienne how did they about obtain funding?
There was the coordinated financial
support from the Hamilton Halton Brant Regional Tourism Association, Southwest
Ontario Tourism Corporation, The Trillium Foundation, WCA members including
municipalities, tourism organizations and museums as well as private
businesses. Each of these entities funded, granted and purchased ad space all
in an effort to see Route 1812 become a reality. Adrienne tells us … We applied for many
grants and were able to receive funding from the newly formed Regional Tourism
Organizations in Southern Ontario . The
Trillium Foundation provided funding to print the map & guide book. We also
sold ad space in the printed map & guide book to help cover the costs. The
businesses involved were also generous and lowered their standard rates for the
project.
One of my
important questions I like to ask is how do you keep “Sponsors”
interested in supporting your efforts and “keep
them happy”? Adrienne’s reply was precise …You deliver
on your end of the arrangement and continue to provide them with projects that
they can support.
My final question in this Blog to
Ms. Horne… In what capacity do you feel our
Governments (Local, Provincial and Federal Governments) play a role in assisting
with the ongoing pursuits of this important Project ~ Route 1812?
She tells us … The Ministry of Tourism,
Culture and Sport provided the resources to create the 1812 regions. It was the
coordination efforts of those regions that made this project possible and will
see to the legacy of the route so that it continues to be utilized by local
communities. Join us next time for “Time to Explore!” Stay tuned for more news …
No comments:
Post a Comment