War of 1812 Introduces John Terence, Chief Warrant Officer (Ret'd) MMM, CD Producer

Photo by Gary McWilliams, Ontario Visited
"The Battle" at the Canadian International Military Tattoo & Festival
Interview with Mr. John Terence, Producer, Canadian International Military Tattoo & Festival

WAR OF 1812 & the Canadian International Military Tattoo & Festival

“The IMPORTANCE OF SPONSORSHIP” …

With the economic challenges today, it would seem it critical to obtain/maintain Sponsor funding and Other Sources of funding. How you go about obtain funding? How do you keep “Sponsors” interested in supporting your efforts and “keep them happy”? As an aside, Mr. Terence reiterates how important Corporate Sponsorship is to the funding of this event (and festivals and events alike). Because of the scope of the show and the costs, this festival relies on sponsorship and grant funding to help make the shows viable. John shares his vision and sells the concepts and conveys his message to these groups because once they believe in what you are trying to accomplish they are more apt to assist.

“OUR YOUTH TODAY … OUR HISTORY TOMORROW” …

The Canadian International Military Tattoo & Festival encourages the youth of today to attend performances and take part. Mr. Terence tells me that the Canadian International Military Tattoo & Festival helps create Public Interest because “it tugs the heart strings a little for all groups and ages of people”. The Cadets are very involved in this Festival. John tells me “the youth of today are learning from the efforts of this Festival”. They give opportunities for secondary school and university students to volunteer and learn about history and music through their commitment. On the Friday prior to the “big day” all elementary schools in Hamilton are invited to bring the children to view a special dress rehearsal and meet the performers. They put on a show for the children where John (the Producer) and others (including the script writers) can answer some of the questions from the kids. It gives the children exposure to this unique educational technique of “history”.

(To Be Continued)